Competitiveness is not found, it is carefully crafted
Their separate existence is a myth
Differentiation is the essence of strategy, the prime source of competitive advantage. You earn money not just by performing a valuable task but by being different from your competitors in a manner that lets you serve your core customers better and more profitably.
Gaining an edge over peers from competitive dynamics or comparative advantage requires to relentlessly building on fundamental differentiation, going from strength to strength.
Strategic choices that produce different advantages
Learning how to make strategic choices to design different advantages calls for the ability to deliver differentiation for the front line, creating an organization that lives and breathes its strategic advantages day in and day out.
Building capabilities on how to sustain it over time through constant adaptation to changes in the market. The result is a simple, repeatable business model that a company can apply to new products and markets over and over again to generate sustained growth.
Engage
If you’d like to get in touch with Henrik about speaking at your event, working with your organization, please contact us on the email below.